Buzz Marketing is a new marketing tool, based on the old concept of word of mouth. Aims to capture the attention of people and encourage that will be recommending the product, or more commonly you access to a particular page, either because their services are worthy of recommendation or because their content is interesting or funny. Behind the contents may have direct or indirect commercial impacts.
Buzz marketing is gaining prominence due to social networks. They actively exchange users lots of information. It intends to use this powerful new tool to attract massive attention from users. News
Today
Yahoo and Google (with its online advertising system, AdSense and AdWords), and have a solid system in terms of Internet advertising, which the website is placed on portal web browsers, in the right places to promote the product item and for each click the user specifies the cost of advertising income. As a second system, are text ads, which consist of a small box with a title company or product, a short text description and address with a link to the page that can occur in both sidebars, as in the upper and lower site. There
Portal with traditional online advertising, MSN, HispaVista, Myspace. Others with a system of online marketing such as e-Bay, MercadoLibre, etc. Amigos.com sites such as Microsoft, etc., Correspond with online advertising, although this is not the current target of such websites.
The increasing popularity of sites by user traffic entering and they click on links thereby increasing the advertising interest.
Blogs
The blog phenomenon has also been part of Internet advertising where they appear, often Google ads, banners, buttons and logos, which routed the page promoted. RSS Reader
The current system of rss and atom, in which the user can download and save the format of the news headlines or topics of the web as a document, or select the Edit menu, type in "search page" the title of the item of interest, then press OK and when it appears the issue, simply copy and paste the link into the address bar, to after pressing the enter key, sought to find the news. HTML code
HTML code is another tool that helps increase the number of users on a website, because with the right program design and publishing, can get advertising formats, including: banners, blogs and web, and edit simple text ads for promotion. Text
writing is a product of the promotion, which gives details of how short and consistent as possible, about the core business data, or it can motivate the user's interest and take it to the contact direct.
Text Ad
are done with text ads that have a title and a slogan or idea of \u200b\u200bselling (this being the brief description of the product), the address or URL of the website and a link, it can be no image or picture (photograph or illustration). Link
The links are the addresses of other websites that promote a company and go to that page. They may have only the name of the company, reducing the denominator text, thanks to innovative hyperlink.
Banner Banners can be static or animated formats are rectangular square and irregular (white or transparent background), is made in flash, can be text only or image, click on them, they will travel to the website of the promoted product.
Video Ads
are equivalent to the television commercials, with the difference that they have more variety of formats for its completion and publication on the web. May include: filmed by television cameras, digital video, then be downloaded to your computer and edited with the appropriate software. They are created in flash, from still images, static or in motion, with or without audio and background music. It can last be 30 seconds to 2 min. Cost
The video content sites like YouTube, are certain to create viral campaigns as users who have blogs, copy and paste the viral video codec. The problem presented by YouTube is that after being acquired by Google, has presented problems when trying to meet the entry of thousands of videos posted by users daily. Mailing
The mailing (also known as direct mail) is a variety of direct marketing that involves sending information by mail, that is, a brochure usually accompanied by a personalized letter. Both the brochure and letter are creations that show the benefits or advantages of particular product. Online Advertising
Online advertising is a new form of advertising in digital format especially promoted in the Internet portals and sites. It can be a banner, a link, a picture or any other similar resource. Online advertising regularly charged according to the number of clicks to be obtained by visiting the website. Pop
The term referred to the windows that automatically emerge (usually without the user's request) while accessing certain pages web. Often, popups are used in order to display an advertisement in an intrusive manner. A related technique to it is called pop-under (which is unexpectedly open new windows that lie behind the current window.) Because
advertising formats is considered annoying popup window by many users, techniques and programs are continually appearing, under the common name of anti pop-ups or pop-up Killers English or pop-up blocker, preventing the appearance of this type of material. Interactive Advertising
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