order to understand and make better use of marketing in Internet is necessary to know the conversion funnel our product, which usually has several stages.
1) Printing of creativity.
show the surfers the product or service you offer. A person surfing the Internet see our advertising and have the option to perform the requested action or omit it (in most cases is a click that take the place of destination).
2) Click on creativity.
In all cases, marketing campaigns results, the goal of creativity is the click , whether we are talking about search engines, e-mails or banners the intention of the advertiser is that the user does click and be redirected to a page within the site of the brand.
3) Register as a user.
Once the potential customer is within the web , the goal is to know and for this, it is best to submit a registration form to attach your data and we assign a user profile. That the statement should not be too long to not intimidate the prospective client and that it may decide not to continue browsing our site. Are common entry options in the e-mail and some personal information are required. Having gained this customer information, we will have the chance of communicate with him and make offerings .
4) Intention to purchase.
Having created an interest in the potential client and taking samples of the same, the purchase intent is the step that we must evaluate in order to talk about a mission accomplished. An intention to purchase perceived when the prospective buyer enters a certain method of payment to the site of the brand and try to get the product or service offered.
There are several reasons why this intent may be frustrated and here where our customer service department will try to guide the individual to make a real customer, happy and satisfied.
5) Acquisition.
Not only have we managed to interest someone with our marketing action, but also have led to the site.
addition we have registered as a potential customer.
To make matters worse, he has also tried to make a purchase.
The
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