In the electronic age we read the newspaper, watch television and internet surf conditions distraction. For McLuhan the role of the media as a technology to store and dispatch information without them is meaningless. (1)
All artifacts of man - are languages, or laws, or ideas and hypotheses, or tools, or clothes, or computers - are extensions of the human body or mind. (2)
storage units are those devices, either internal or external, where files are stored physically. A tangible units, we must add the storage tools provided to us by web.
New media is composed of three main elements: the content (materials posted) code (the operability, functionality, allowing to do things) and communications (transport content from one point to another). (1)
The general trend of all mass storage devices, information is directed, first, the continuous increase in capacity, and other devices get faster, cheaper, smaller and more reliable than those available today. These devices are the substitute of the shelves are in the long corridors of a library.
-shaped tetrad It looks like the engine is not neutral or passive, but a logo or phrase of the mind or the body that transforms the user and field. (3) Clicking here we can see an example of the tetrads applied to the pen drive. From this tetrad we see as the aspects of investment and recovery involve a metamorphosis of the medium.
If we make a little history, we see how both the media and the computer equipment were necessary to the functioning of modern societies. The capacity to disseminate the text, images and sounds to millions of citizens, was as essential as the ability to maintain a register of births, the data employment and medical records and police. (4)
Here we see some storage units that were generated with the passage of time: SELECTRON, drum memory, punched tape, magnetic tape, punched card, DISKETTE, LASERDISC, HARD DRIVE, IBM 305 RAMAC. For details on these units enter here.
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Information overload is a concept generally used to describe high levels of information flows. A common overload is through e-mail, advertising, and all kinds of spam.
This sharp increase is due in large part to a change in human thought, which is characterized by the desire to categorize and store all types of memories, information, photographs, etc. And we see reflected in fotologs , blogs, forums , etc.
Today we are in the midst of a new media revolution, which means the whole culture shift towards forms of production, distribution and computer mediated communication. Instead, the revolution of information technology affects all phases of communication and covers the collection, handling, storage and distribution, and also affects the media of any kind, whether text, still and moving images, sound or spatial constructions. (5)
File sharing and downloads on the Internet grows daily, and this increase is necessary to have more storage facilities to meet the demand for space. Generated websites that offer free or not, online storage. Some examples are: Rapidshare.com, Streamfile.com, Mediafire.com, Megaupload.com, Adrive.com. At present we are getting unexpected limits where entire buildings are occupied only by servers that make the flow of internet backup.
Lev Manovich describes several principles of new media that fit extremely well with the subject matter in this monograph. They are: numerical representation, modularity, automation, variability and transcoding. (6)
Then, on these principles we can deepen our analysis of media. First, the new media objects are composed of digital code. We see this reflected in any modern storage device, whether tangible (pen drive, disk drive, cd, etc..) or any web application. On the other hand, the new media are represented as collections of discrete samples, elements that are grouped into larger-scale objects, but still retain their separate identities. Internet is a gallery of content, and we for example in a pen drive can organize files into folders, subfolders, file size, name, etc.. All this has done is to automate the processes of creation, storage and access. Another important principle is the nature of variability of new media. At this point we can draw a parallel with the information we have through them, as there may be many different versions, and turn potentially infinite. Following the above principle comes into play transcoding is produced by the mere fact of entering into communication the variety of computer files.
For Heidegger, technology is never an instrument, a simple tool. The man is possessed by technology, so that is a complete illusion that we can dominate. (7) This is due in part because the Internet has gone in a few years of being an exclusive tool of a few universities and organizations to enter most middle class homes and are thus available to millions of people around the world. In addition, companies have found a very interesting job opportunity in this medium, especially for his massive and low cost.
I recommend you look at the following video. Although it is in another language, it is worth making the effort because it sums up very clearly the information processing and storage media.
One study estimated that in 2006 only digital information was created by 161,000 million gigabytes, including emails, photos, videos and other files. If this trend continues it will be a good storage highly prized.
Studies by IDC with other institutions, suggest that around 2010 there will be problems with the ability to send information on the Internet, if they invest millions of dollars required. Designing
humanity and technology as polar opposites means, in effect, to wish that humanity is dismissed: we are social animals and how human interaction is all technical partner. (8)
Internet is a public space, where they generate all types of content and relationships between individuals. We are subjected to and dominated by information overload. We must get filtered to get out of this madness ever need more space to accumulate unnecessary.
We see today the internet has become the nexus between people, such as workplace, a place of exchange. I think in the short-term almost all of the activities of a human being will be resolved on the Internet platform. Little by little tangible storage devices disappear and the Internet will become the ultimate storage site.
Bibliography:
(1) McLuhan and Haraway, Power nonlinear News Group Digital, Lionel Coria, Lorena and Sonia Salcedo Panzerini
1 (2) McLuhan, Marshall McLuhan and, Eric. Media laws. The new science. - (Preface, Cap. 3 and Ch. 5) Mexico: Alianza Editorial Mexicana, p: 105
(3) Op Cit. 2, p: 111
(4) Manovich, Lev . 2006. The language of new media. The image in the digital age. (1. What are the new media? And 2. Interface) Barcelona: Polity Press, 2006, p: 67-68
(5) Op Cit. 4, p: 64
(6) Op Cit. 4, p: 72-93
(7) Latour, Bruno . 2001. A group of humans and nonhumans. A journey through the labyrinth of Daedalus. Pandora's hope. Essays on the reality of science studies. Barcelona: Gedisa, 2001 Page (Ch. 6) 208-257, p: 210
(8) Op Cit. 7, p: 256
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